Established in 1992, Sahajidah Hai-O Marketing is a wholly owned subsidiary of Hai-O Enterprise Berhad. Its principal activities are direct selling focusing primarily in marketing high quality and safe products most notably wellness series, beauty and personal care series as well as multiple household range .
Sahajidah Hai-O Marketing is among the first company to acquire Direct Selling License (AJL 93033) has since become one of the pioneer members of the Direct Selling Association of Malaysia (DSAM) in 1994.
Hai-O International (Singapore) Pte. Ltd. is a strategic collaboration established for the purpose of tapping into the lucrative market in this island state which will also serve as a springboard to open up other regional markets.